Key Points
- Grew from 10 pools to 240+ serviced weekly, including 7 community pools
- A $50/month Google Ads budget paired with a modest website drove fast growth as the only form of advertising that converted into new clients
Why It Matters
- For a localized service business, a professional website paired with a Google ad campaign can outperform all other marketing
Swanson Pool Solutions is a small business success story. A modest investment in a website and $50/month advertising budget with Google Ads played a major role in helping Kevin Swanson quickly and reliably acquire new clients and grow his business from 10 pools serviced per week to over 240 pools, including 7 community pools, and a larger Google Ads budget.
Google Ads reaches people at the moment they are searching for a new pool service, which outperformed direct door-to-door marketing of pool owners. A small, well-targeted ad budget can drive outsized growth when the timing matches buyer intent.
The Technical Details
- Google Ads
- Social media marketing
- Testimonials
- Image gallery
- Contact form
- SEO
- Divi WordPress theme
- Secure, high-performance AWS Lightsail cloud hosting
